B-Sure DNA Privacy Policy

B-Sure DNA respects the privacy and confidentiality of customers and DNA testing participants. This Privacy Policy explains the information we collect, how we use and disclose it, and the choices available regarding that information.

Information We Collect: B-Sure DNA may collect information necessary to process and fulfill DNA testing orders, including purchaser name, email address, telephone number, billing and shipping information, order and transaction information, and identifying information for individuals participating in a DNA test. Depending on the DNA testing service ordered, this may include names, participant roles, and other identifying information necessary for the individuals participating in the test.

Our website and the service providers supporting it may also collect technical information associated with use of the website, such as device and browser information, Internet Protocol address, cookies, website interactions, and transaction-related information.

Information About Other Participants: If a customer provides personal information about another DNA testing participant, the customer represents that the customer is authorized to provide that information for the requested testing service. Additional consent, identification, or authorization may be required before sample collection, testing, or release of results.

How We Use Information: B-Sure DNA may use collected information to process orders, create and administer laboratory cases, coordinate professional DNA collection when applicable, prepare and ship testing materials, communicate about orders and testing services, provide customer support, prevent fraud or misuse, maintain business and transaction records, and complete other activities reasonably necessary to provide the requested service.

Sale and Sharing of Personal Information: B-Sure DNA does not sell customers’ or testing participants’ personal information, DNA samples, or DNA test results. Information may be disclosed as reasonably necessary to provide the requested testing service, including to our laboratory partner, website and e-commerce providers, payment processors, shipping providers, professional DNA collectors, and other service providers involved in processing or fulfilling the order. Information may also be disclosed when authorized by the appropriate individual or when permitted or required by law.

Laboratory Testing, DNA Samples, and Results: Information and DNA samples necessary to perform the requested test are submitted to our laboratory partner. The laboratory controls laboratory testing, sample handling and retention, and secure delivery of test results according to its applicable procedures, accreditation requirements, and legal obligations. B-Sure DNA does not sell DNA samples or DNA test results.

Payment Information: Payments are processed through the payment methods and payment-service providers available through our website. B-Sure DNA does not independently request that customers send payment-card numbers through email, text messages, or unstructured order notes.

Data Retention: B-Sure DNA retains personal and order information for as long as reasonably necessary to process and fulfill the requested service, maintain appropriate business and transaction records, resolve disputes, enforce agreements, and comply with applicable requirements. Laboratory records, DNA samples, and test results may be retained according to the laboratory’s procedures, accreditation requirements, and applicable law.

Data Security: B-Sure DNA takes reasonable administrative and operational steps to protect personal information entrusted to us and limits access to individuals who need the information to perform authorized business functions. However, no electronic transmission, website, or storage system can be guaranteed to be completely secure.

Cookies and Website Services: Our website and its service providers may use cookies and related technologies to operate the website, support shopping and checkout functions, maintain security, remember user preferences, measure website performance, and improve the customer experience. Available browser or website controls may be used to manage certain cookies.

Communications: B-Sure DNA may contact customers using the information provided regarding orders, payment, shipping, appointments, testing requirements, case status, customer-support requests, policy or service updates, and other matters related to the requested service. Marketing communications will be handled separately when applicable.

Legal Requirements: Information may be preserved or disclosed when reasonably necessary to comply with applicable law, legal process, court order, accreditation requirement, fraud-prevention need, or another lawful request.

Privacy Questions and Requests: Customers and testing participants may contact B-Sure DNA using the contact information provided on our website to ask questions about this Privacy Policy or request review or correction of personal information maintained by B-Sure DNA. Some information may need to be retained for transaction, laboratory, accreditation, dispute-resolution, or legal purposes. Requests concerning laboratory samples or laboratory-issued results may need to be handled directly through the laboratory’s applicable process.

Policy Updates: B-Sure DNA may update this Privacy Policy as our services, business practices, service providers, or applicable requirements change. The current version will be made available through our website. Material changes will not be applied to previously collected sensitive information in a manner inconsistent with applicable requirements or prior representations without providing any notice or obtaining any authorization that may be required.